“One marketer asked me if i considered Email marketing as part of inbound marketing. If it ‘s about writing compelling and relevant content to a pre-defined target audience then we are really talking about inbound. However spamming is a truly a dark side of outbound Marketing which i would call “cold emailing”.
About this matter, one article from www.blog.blueskyfactory.com caught my eyes recently:
“Recently Blue Sky Factory hosted a webinar with our partner, Hubspot, an inbound marketing company. In the webinar, “Inbound & Email Marketing: So Happy Together”, Hubspot talked about inbound marketing methods versus outbound marketing methods. Guess which category included a picture of an inbox (hint: it was NOT inbound). I have to agree with Hubspot when we’re talking about spam or sending emails to people who haven’t asked for them, but I strongly believe effective email marketing is truly inbound (…)” Read more