IMARSTECH » B2B

Google Advertising

admin — Sat, 06 Feb 2010 18:39:37 +0000

I received that email from Mike Filsaime’s own JV (joint venture) program – A very short email and the video speaks for itself – this tool can be applied to B2B markets undoubtlessly

“olivier,

Yesterday we let you know our friend Ryan Deiss found a HUGE
backdoor into Google advertising that cuts costs by up to 90%
and boosts conversions 10X.

(Those numbers are E-P-I-C in marketing, btw)

BUT -

There is one little downside…

He’ll explain it on this 13 minute video

http://www.jobcrusher.com/gonow/gmail

Thanks,
The Job Crusher Team

PS – This involves what is called “Gmail Mind Tricks”

http://www.jobcrusher.com/gonow/gmail

PPS – He WILL pull down this video without notice!
So, if the page is blank, you missed it.

Hurry…

http://www.jobcrusher.com/gonow/gmail”

Email is Inbound Marketing

admin — Sat, 23 Jan 2010 00:00:05 +0000

“One marketer asked me if i considered Email marketing as part of inbound marketing. If it ‘s about writing compelling and relevant content to a pre-defined target audience then we are really talking about inbound. However spamming is a truly a dark side of outbound Marketing which i would call “cold emailing”.
About this matter, one article from www.blog.blueskyfactory.com caught my eyes recently:
“Recently Blue Sky Factory hosted a webinar with our partner, Hubspot, an inbound marketing company. In the webinar, “Inbound & Email Marketing: So Happy Together”, Hubspot talked about inbound marketing methods versus outbound marketing methods. Guess which category included a picture of an inbox (hint: it was NOT inbound). I have to agree with Hubspot when we’re talking about spam or sending emails to people who haven’t asked for them, but I strongly believe effective email marketing is truly inbound (…)” Read more

Innovation In Marketing Online Video

admin — Mon, 11 Jan 2010 01:22:40 +0000

SUBJECT LINE: The new video player you’ll ditch all the others for (DEMO INSIDE)

Hey Olivier,

If you are not marketing online with video,
then you are not really marketing at all.

And, if you’re not yet using Easy Video Player…

…well…

…then you’re not the best marketer you can be.

This is a product I wanted to create for my own
personal use, but frankly, this is just better.

I stumbled upon a special offer to be a beta tester
for it about a month ago and have switched many of

my evergreen videos from another popular yet
feature-starved player over to this one.

When you see it in action, you’ll soon realize
why it has quickly become one of my favorite
products to use.

IN FACT…

I like it so much that when I first started using
it I wanted to get it’s creator (Josh Bartlett)
on the phone and tell him how much I loved it!

Seriously, I don’t know what you are currently
using to stream videos on your sites…

…but when you see this, you will almost certainly
want to ditch it for Josh’s Easy Video Player.

Not to mention how easy it is to use, how affordable

it will be, and that it’s already making me money

Go see for yourself how awesome it is (DEMO LINK)

Thanks,

Mike Filsaime

Jing, all the way!

admin — Wed, 09 Dec 2009 22:35:44 +0000

I went on to Jing tonight to see their latest developments and again they really take “screen capture and sharing” to another level. (Probably), one of their best end-users feed-backers is Chris Petescia, the VP and Director of user Experience at Carrot Creative.
Before I went on reading the blog content about Carrot Creative’s user and customers’ experiences on www.blog.jingproject.com i wanted to discover what they do and how Jing had drastically improved an important part of their internal processes and boosted internal users’ and customer’s satisfaction (up the roof) and why in the world they seemed to be so “jingly” happy.

I found out and that was no surprise what Jing can do.

I also understood what Carrot Creative meant when they wrote on their home page “(…) All the technology in the world is useless unless we can harness it to strengthen our clients message and help them foster meaningful relationships with their customers (…)” read more….. Hence the creation of JingArt.

Why NOT Including Social Networking Costs In Your Human Capital Investment?

admin — Thu, 19 Nov 2009 10:34:16 +0000

Face the Music or Face-book!

10 trillions bits down a fiber… and one second later

Olivier — Thu, 19 Nov 2009 09:13:02 +0000

Hard to digest but we have to face it and swallow this.

So, Who Is Responsible for Generating Leads in the Complex Sales?

Olivier — Sun, 25 Oct 2009 16:53:55 +0000

Brian Caroll, a lead generation evangelist wrote in his book Lead Generation for the Complex Sales:

Lead Generation for the Complex Sales

”(…)Unfortunaltely, the time-honored struggle of sales to get a foot in the door fails miserably in context of the complex sales. to be successful, a carefully crafted, thoroughly researched, and proven lead generation strategy cannot come from Sales – any more than should modern sales people be burdened with the old, worn-out tactic of cold-call prospecting. Salespeople must be enabled to do what they do best-to sell, with leads that have been qualified as sales-ready(…)”

Data: Investing In What Is The Foundation of Your Campaign Success

Olivier — Fri, 15 May 2009 18:50:41 +0000

The 3 most important things in a Lead Generation campaign are: Data, Data… and Data.

First of all, we need to talk around:

The data source (I.e. Where does the data comes from?)
Lifecycle (I.e. When was the data updated?)
Relevance (I.e. What are my key criteria for the companies and contacts I need to store in myDatabase?)
Pertinence (I.e. How concise, precise and clear do I need my information to be?)
Price (I.e. What is my budget? How much do I concede to data sourcing? )
Timescale (I.e. How much time do I have to complete my campaign? Do I have time if I purchase cheap data and then employ resources to enhance it to reach the level of quality upon which my campaign execution phase will actually commence? What if Ibuy a fresh, accurate and hassle-free data from a data sourcing company to start off my campaign quickly and ensure a rate of success within my limited timeframe?)
Database (I.e. Will my Database be able to handle the type of information I am looking to get? What are the possibilities to accomodate the data I want to purchase?)
Reporting (I.e. What sort of analytics do I need?)