“One marketer asked me if i considered Email marketing as part of inbound marketing. If it ’s about writing compelling and relevant content to a pre-defined target audience then we are really talking about inbound. However spamming is a truly a dark side of outbound Marketing which i would call “cold emailing”.
About this matter, one article from www.blog.blueskyfactory.com caught my eyes recently:
“Recently Blue Sky Factory hosted a webinar with our partner, Hubspot, an inbound marketing company. In the webinar, “Inbound & Email Marketing: So Happy Together”, Hubspot talked about inbound marketing methods versus outbound marketing methods. Guess which category included a picture of an inbox (hint: it was NOT inbound). I have to agree with Hubspot when we’re talking about spam or sending emails to people who haven’t asked for them, but I strongly believe effective email marketing is truly inbound (…)” Read more
The 3 most important things in a Lead Generation campaign are: Data, Data… and Data.
First of all, we need to talk around:
- The data source (I.e. Where does the data comes from?)
- Lifecycle (I.e. When was the data updated?)
- Relevance (I.e. What are my key criteria for the companies and contacts I need to store in myDatabase?)
- Pertinence (I.e. How concise, precise and clear do I need my information to be?)
- Price (I.e. What is my budget? How much do I concede to data sourcing? )
- Timescale (I.e. How much time do I have to complete my campaign? Do I have time if I purchase cheap data and then employ resources to enhance it to reach the level of quality upon which my campaign execution phase will actually commence? What if Ibuy a fresh, accurate and hassle-free data from a data sourcing company to start off my campaign quickly and ensure a rate of success within my limited timeframe?)
- Database (I.e. Will my Database be able to handle the type of information I am looking to get? What are the possibilities to accomodate the data I want to purchase?)
- Reporting (I.e. What sort of analytics do I need?)