IMARSTECH » List Building http://www.imarstech.com Inbound Marketing Success and Techniques Sat, 06 Feb 2010 19:56:51 +0000 en hourly 1 http://wordpress.org/?v=3.0 Email is Inbound Marketing http://www.imarstech.com/2010/01/email-is-inbound-marketing/ http://www.imarstech.com/2010/01/email-is-inbound-marketing/#comments Sat, 23 Jan 2010 00:00:05 +0000 admin http://www.imarstech.com/?p=168 “One marketer asked me if i considered Email marketing as part of inbound marketing. If it ‘s about writing compelling and relevant content to a pre-defined target audience then we are really talking about inbound. However spamming is a truly a dark side of outbound Marketing which i would call “cold emailing”.
About this matter, one article from www.blog.blueskyfactory.com caught my eyes recently:
“Recently Blue Sky Factory hosted a webinar with our partner, Hubspot, an inbound marketing company. In the webinar, “Inbound & Email Marketing: So Happy Together”, Hubspot talked about inbound marketing methods versus outbound marketing methods. Guess which category included a picture of an inbox (hint: it was NOT inbound). I have to agree with Hubspot when we’re talking about spam or sending emails to people who haven’t asked for them, but I strongly believe effective email marketing is truly inbound (…)” Read more

]]> http://www.imarstech.com/2010/01/email-is-inbound-marketing/feed/ 0 Data: Investing In What Is The Foundation of Your Campaign Success http://www.imarstech.com/2009/05/data-investing-in-what-is-the-foundation-of-your-campaign-success/ http://www.imarstech.com/2009/05/data-investing-in-what-is-the-foundation-of-your-campaign-success/#comments Fri, 15 May 2009 18:50:41 +0000 Olivier http://www.imarstech.com/?p=71 The 3 most important things in a Lead Generation campaign are: Data, Data… and Data.

First of all, we need to talk around:

  • The data source (I.e. Where does the data comes from?)
  • Lifecycle (I.e. When was the data updated?)
  • Relevance (I.e. What are my key criteria for the companies and contacts I need to store in myDatabase?)
  • Pertinence (I.e. How concise, precise and clear do I need my information to be?)
  • Price (I.e. What is my budget? How much do I concede to data sourcing? )
  • Timescale (I.e. How much time do I have to complete my campaign? Do I have time if I purchase cheap data and then employ resources to enhance it to reach the level of quality upon which my campaign execution phase will actually commence? What if Ibuy a fresh, accurate and hassle-free data from a data sourcing company to start off my campaign quickly and ensure a rate of success within my limited timeframe?)
  • Database (I.e. Will my Database be able to handle the type of information I am looking to get? What are the possibilities to accomodate the data I want to purchase?)
  • Reporting (I.e. What sort of analytics do I need?)
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