http://www.imarstech.com Inbound Marketing Success and Techniques Sat, 06 Feb 2010 19:56:51 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.imarstech.com/2009/04/ideal-customer-profile-and-sales-ready-lead/ http://www.imarstech.com/2009/04/ideal-customer-profile-and-sales-ready-lead/#comments Tue, 28 Apr 2009 23:21:16 +0000 Olivier http://www.imarstech.com/?p=39 The clear success of a Lead Generation campaign in the complex sales depends on the Marketing and Sales efforts put together to identify the ideal-customer-profile, define the sales-ready lead and start the campaign with the right data.   

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